HiI’ m Bianca, a principal researcher and product strategist with 10+ years of demonstrated impact at companies like Indeed, Splunk, and Adobe, connecting customer experience to product performance and business outcomes to enable clear, defensible decisions.
I help teams move from reactive execution to proactive decision-making across the customer and product lifecycle using applied quantitative methods, choice modeling, and machine learning.
At Indeed and Splunk, I led large-scale experience measurement and evaluation programs that integrated survey science, telemetry, and statistical modeling to guide product strategy in complex environments.
My Process
How I approach my work.
I start with experience and performance signals, what people say, what they do, and why it matters. I blend customer stories and big data together to create a complete picture of what to do next.
Individual experiences show what's happening. Modeling shows how consistent it is, and what to do about it. From there, insights take shape, grounded in both frequency and impact, and translated into something teams can understand and act on.
This site is a look into my process. Raw input, structured into meaningful constructs, sized through data, and translated into direction.