Bianca Work

Bianca Work

Founder at Alvio

Additional Roles

Staff Researcher · Adobe Strategic Advisor · Sylvan Labs UXR Course Instructor

Who I Am

Hi there, I'm Bianca Work.

I'm a principal quantitative researcher and cross-functional team leader who has worked at companies like Adobe, Indeed, and Splunk. I help connect customer experience, product performance, and business outcomes, enabling clear, defensible decisions across the product ecosystem.

I apply quantitative UX research, data science, and predictive modeling to move teams from understanding what happened to anticipating what's next, structuring signals across the customer and product lifecycle into leading indicators that drive proactive, high-impact decisions.

This work led me to build Alvio, an insight infrastructure platform designed to solve a consistent problem: fragmented signals, misaligned teams, and decisions that come too late.

Beyond my core work, I contribute to the fields of UX, data science, and AI development through writing, speaking, and teaching.

10+ years

At companies like Adobe, Indeed, Splunk, and GLG

1k+ reached

Through conferences, webinars, and courses

2026 recognition

Featured by UXDX, User Interviews, GLG, Quant UX Con, and Tech Target

WHAT I DO

I work across the full product development lifecycle to ensure teams are building the right things, for the right users, in ways that drive meaningful outcomes.

Most organizations treat the user, the product, and the business as separate considerations. I bring them together into a single lens for how value is defined, delivered, and measured.

I believe we can build systems that are truly human-centered, serving the people who use them, the teams who build them, and the business outcomes they’re meant to drive. The best systems don’t optimize for one at the expense of the others. They align user needs, product decisions, and business goals so value is clear, shared, and sustainable.

Stage 01 · Discover

Discover & Define

Who is the user, and what are they trying to do?

At this stage, my focus is setting a foundation with enough clarity and structure that holds over time. Even as products evolve, these inputs don’t: who the user is, what they are trying to accomplish, and how we deliver value to them in a way that matters.

Coming soon JTBD @ Indeed & Splunk Segments @ Indeed

Stage 02 · VALIDATE

Validate & Define Value

What's the offer, who pays for it, and why?

Here I focus on defining what should be built, for whom, and what it’s worth before engineering begins. The goal is to make value explicit, quantify tradeoffs, and forecast the impact of decisions before they’re made.

Coming soon $2.5B+ TAM & 3 year GTM strategy @ Indeed

Stage 03 · BUILD

Design, Build & Deliver

How does the experience hold up at scale?

Now I focus on ensuring what gets built delivers the value it was designed for, in both concept and practice. The goal is to create a shared, reliable view of performance so teams can make decisions consistently and improve over time at scale.

Coming soon +10% retention @ Indeed +12% CSAT @ Splunk

Stage 04 · GROW

Grow & Decide What's Next

Where's the risk, where's the opportunity, what's the next move?

Then I focus on identifying where to invest, intervene, and prioritize next. I use predictive modeling, leading indicators, and prioritization frameworks to surface risk early, quantify opportunity, and guide decisions as the product evolves.

Coming soon +2k tool users @ Indeed +15% ACT @ Adobe
Attribute impact Explore feedback Monitor metrics Predict outcomes

Stage 05 · SYSTEMATIZE

Activate & Close the Loop

Did it work, what did we learn, what changes?

I focus on turning outcomes into systems that can be tracked, improved, and scaled over time. I design workflows that translate results into action, measure impact, and feed learnings into the next cycle. The goal is to ensure each iteration builds on the last, so insight compounds and decisions improve over time.

Coming soon +10k support tickets avoided @ Splunk

View more examples of how I approach complex product, research, and decision-making challenges in practice.

All case studies
HOW I HELP

When my work shapes the decision...

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“The clearest definition of automation opportunity I've seen. It shaped our three year strategy.”

GM, SMB Indeed
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"The Enterprise activation work was incredible. It genuinely lit me up as a space I want to lean into A LOT.

It surfaced insights and pointed to clear next steps and opportunities."

Sr. Director Adobe
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“Absolutely above and beyond. So much info packed into an easy-to-follow format, excellent responses to any questions that come up, lots of supplementary materials on hand for deeper dives.”

Choice Modeling Student Spring 2026 Cohort

Explore perspectives from the people I’ve worked with across leadership, research, teaching, and cross-functional collaboration.

See all recommendations

What Alvio Is

Recent Impact & Contributions (including conferences, webinars, blog posts, frameworks, tools and templates.)

Get To Know Me Personally